<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>64974</termId><termName>LEALTAD DE MARCA</termName><termType>TT</termType><termLanguage>es-ES</termLanguage><termVocabulary>TESAURO DE MATERIAS DE SERBIULA</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>LEALTAD DE MARCA</termSortkey><termCreatedDate>LEALTAD DE MARCA</termCreatedDate><relation><relationType>NT</relationType><termId>11577</termId><termName>COMPORTAMIENTO DEL CONSUMIDOR</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>60242</termId><termName>ELECCION DE MARCA</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>31176</termId><termName>LEALTAD</termName><termType>PT</termType></relation></term>  </Zthes>