<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>1008</termId><termName>MERCADOTECNIA</termName><termType>PT</termType><termLanguage>es-ES</termLanguage><termVocabulary>TESAURO DE MATERIAS DE SERBIULA</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>MERCADOTECNIA</termSortkey><termNote label="Scope"><![CDATA[ Úsese para las obras que tratan del mercado consumidor, mecanismos de la distribución y demás aspectos que se toman en consideración en el estudio científico de la oferta y la demanda de las mercancías, incluyendo el aspecto psicológico del problema. Los establecimientos donde se ponen en contacto compradores y vendedores aparecen bajo Mercados ]]></termNote><termNote label="Cota LC"><![CDATA[ <p><a href="http://www.loc.gov/aba/publications/FreeLCC/H-text.pdf" target="_blank"><strong>[HF5410-5417.5]</strong></a></p> ]]></termNote><termCreatedDate>MERCADOTECNIA</termCreatedDate><termModifiedDate>2015-02-24 16:23:38</termModifiedDate><relation><relationType>UF</relationType><termId>7014</termId><termName>Comercialización</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>12147</termId><termName>Distribución, Mecanismo de la</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>7015</termId><termName>Mecanismo de la 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