<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
	mads.xsd"><authority><topic authority="http://www.serbi.ula.ve/tematres/vocab/">MERCADOTECNIA</topic></authority><related type="narrower"><topic>AYUDAS COMERCIALES</topic></related><related type="narrower"><topic>CICLO DE VIDA DEL PRODUCTO</topic></related><related type="narrower"><topic>COMERCIO MINORISTA</topic></related><related type="narrower"><topic>COMUNICACION EN MERCADOTECNIA</topic></related><related type="narrower"><topic>CONSUMIDORES</topic></related><related type="narrower"><topic>DEMOSTRACIÓN DE PRODUCTOS</topic></related><related type="narrower"><topic>DISTRIBUCION FISICA DE PRODUCTOS COMERCIALES</topic></related><related type="narrower"><topic>FIJACION DE PRECIOS</topic></related><related type="narrower"><topic>GESTION DE VENTAS</topic></related><related type="narrower"><topic>INTERCAMBIO DE PRODUCTOS BASICOS</topic></related><related type="narrower"><topic>MANTENIMIENTO DE PRECIOS</topic></related><related type="narrower"><topic>MERCADO DE EXPORTACION</topic></related><related type="narrower"><topic>MERCADO INSTITUCIONAL</topic></related><related type="narrower"><topic>MERCADOTECNIA AGRICOLA</topic></related><related type="narrower"><topic>MERCADOTECNIA BANCARIA</topic></related><related type="narrower"><topic>MUESTRAS COMERCALES</topic></related><related type="narrower"><topic>PRODUCTOS BASICOS</topic></related><related type="narrower"><topic>PRODUCTOS NUEVOS</topic></related><related type="narrower"><topic>PUBLICIDAD</topic></related><related type="narrower"><topic>SEGMENTACION DEL MERCADO</topic></related><related type="narrower"><topic>VENTA DIRECTA</topic></related><related type="other"><topic>COMERCIO</topic></related><related type="other"><topic>COMPRAS</topic></related><related type="broader"><topic>EMPRESAS</topic></related><related type="broader"><topic>ADMINISTRACION INDUSTRIAL</topic></related><related type="broader"><topic>COMPRAVENTA</topic></related><related type="broader"><topic>CONSUMO (ECONOMIA)</topic></related><related type="broader"><topic>NEGOCIOS</topic></related><related type="broader"><topic>PUBLICIDAD</topic></related><related type="broader"><topic>VENDEDORES</topic></related><related type="broader"><topic>PROMOCION DE VENTAS</topic></related><variant type="other"><topic>Comercialización</topic></variant><variant type="other"><topic>Distribución, Mecanismo de la</topic></variant><variant type="other"><topic>Mecanismo de la distribución</topic></variant><variant type="other"><topic>Mercado</topic></variant> <note xml:lang="es">Úsese para las obras que tratan del mercado consumidor, mecanismos de la distribución y demás aspectos que se toman en consideración en el estudio científico de la oferta y la demanda de las mercancías, incluyendo el aspecto psicológico del problema. Los establecimientos donde se ponen en contacto compradores y vendedores aparecen bajo Mercados </note></mads>